Swiss firm gains regulatory platform for European Economic Area expansion

Bitcoin Suisse has received a Crypto Asset Service Provider license under MiCAR from Liechtenstein’s Financial Market Authority. The approval positions the Swiss crypto financial services firm to serve selected European Economic Area markets.

The license was granted on June 23 to Bitcoin Suisse (Europe) AG, the group’s European entity founded in 2018. It builds on the unit’s existing registration under Liechtenstein’s Token and TT Service Provider Act (TVTG). The group named Roman Przibylla CEO of the European entity to lead the expansion.

“The MiCAR license gives Bitcoin Suisse access to one of the largest and most sophisticated investor markets in the world,” Przibylla said. Group CEO Andrej Majcen called the authorization “a decisive step” toward becoming a global wealth management platform. The European unit will offer trading, custody, and staking, the firm’s core services.

How MiCAR passporting works

MiCAR, the European Union’s Markets in Crypto-Assets Regulation, sets standardized requirements for crypto service providers across member states. Once a firm secures authorization in one jurisdiction, it can passport that license into other participating states without seeking separate approvals in each market.

That mechanism has turned jurisdictions like Luxembourg, Liechtenstein, and Ireland into focal points for crypto firms racing to establish European footholds. For Bitcoin Suisse, the Liechtenstein license provides the legal scaffolding for a European push while the group keeps its Swiss corporate identity.

A maturing regulatory landscape

The approval reflects a broader industry shift. Established players are securing formal authorizations rather than operating in legal gray zones, even as spot prices stay volatile. Licenses increasingly function as commercial assets that unlock rapid geographic expansion.

Bitcoin Suisse, founded in Zug in 2013, employs more than 200 people across Switzerland, Liechtenstein, the United Arab Emirates, and Bermuda. With regulated footholds in several jurisdictions, the firm is positioning to capture institutional and retail demand across the EEA without country-by-country authorization cycles.